AI lead enrichment

Swopi AI enrichment automatically expands the basic information you capture about a lead (a scanned business card, a web-card form submission, or a manually added contact) with professional and company data — so your team spends time selling, not researching.

Enrichment only ever fills in empty fields. Data you or your team typed in manually is never overwritten.

#What enrichment finds

#How it works

Swopi uses a waterfall — several stages run in order, and each stage only fills what is still missing:

1. Captured data — everything read from the scanned card, badge, or form.
2. Domain lookup — if the lead has a work email, the company website and logo are derived from the domain. Deterministic and instant.
3. Swopi AI agents — run in parallel, free of charge:
   • Registry agents verify the company in official state business registers (CZ and SK directly, other countries via AI search of official registers) and fill in the registration number / VAT, the exact registered address and the official company name. Deterministic data, no guessing.
   • The web discovery agent — when a lead has no website or work email, it finds and VERIFIES the company's domain (DNS + the site content must match the company name).
   • The contact-page agent crawls the company website (contact, about, team, impressum) and finds the company phone, a company email and the email address pattern. When the company publishes its team online, it also finds the lead's own direct email and phone.
   • The AI hunter — if an email, phone or LinkedIn is still missing after the first pass, a second targeted search pass hunts them down; every find carries its source URL.
   • Verified-only policy — Swopi AI suggests ONLY contacts it actually found, with a verifiable source (company website, public source with URL, verified data-provider find). No guesses, no "likely" addresses.
4. AI public-data lookup — Swopi AI searches public sources for the person's LinkedIn profile, job title, and company details (industry, size, country). Accuracy is prioritised over volume: when the AI is not confident the data belongs to this exact person, it returns nothing rather than guessing.
5. Data-provider waterfall (Teams plan) — for leads that still have no email address, Swopi queries a GDPR-aware aggregation of 20+ B2B data providers to find a verified work email (and optionally a direct phone number).

#Requirements

Enrichment needs at least one of the following to run:

• the lead's full name and company name, or
• the lead's LinkedIn profile URL.

Without these, there is nothing to match against and the enrichment returns "no match". Adding the missing name or company and running enrichment again usually resolves this.

#Suggestions — you stay in control

Contact details found by the data-provider stage (emails, phone numbers) are never written into the lead automatically. They appear as AI suggestions under the relevant field, marked with the AI indicator and the email's deliverability status. One click confirms a suggestion and fills the field; saving the lead makes it permanent.

Fields filled by AI are highlighted with the AI gradient so it is always clear which data came from enrichment.

#Where enrichment runs

• Lead detail — via the Enrich with AI / Try again button. Just viewing a lead never triggers enrichment (saves AI credits) — you are always in control.
• Create lead — as soon as you fill in the highlighted fields (full name + company, or LinkedIn), Swopi AI starts automatically before you even save.
• Import & Enrich — the CSV import can enrich every imported lead in one go: position, company insights and an intent score for each. The import also auto-detects your file's columns and lets you review how they map to lead fields.
• Enrichment queue — leads without AI data wait in a friendly list (each showing exactly what's missing: email, phone, company data) and one click enriches them all.
• Automatically on capture — every lead from a web card form goes through Swopi AI enrichment BEFORE the CRM export, so it lands in your CRM already carrying the job title, company insights and intent score.
• Mobile app — runs automatically right after a lead is captured with the AI scanner. (Rolling out with the new app release.)

#Editing & links

Every AI-filled value can be edited manually (pencil on the row in the Swopi AI card). Values that make sense as a link — email, phone, website, LinkedIn — are clickable on a saved lead (mailto, tel, opens the site).

#Plans and limits

Fair-use limits apply (currently 100 enrichment runs per user per day).

#Enrichment and your CRM

Enriched fields flow into your connected CRM through the standard lead sync — no extra mapping needed. A lead enriched before syncing simply arrives in your CRM with more complete data.

#Data protection

• Enrichment uses public professional sources and GDPR-aware data providers; processing runs on EU infrastructure (europe-west1).
• Suggestions require explicit confirmation by a team member before becoming part of the lead record.
• Deleting a lead removes its enriched data together with the record.

Questions about enrichment? Email us at support@swopi.co.