Swopi AI scores every enriched lead with a buying-intent score of 0–100 and a High / Medium / Low level. The goal is simple: your team always knows who to call first.
#What the score is based on
The AI evaluates the lead's available context:
- seniority — a C-Level or VP weighs more than a specialist,
- company fit — industry and company size,
- capture source — a lead who filled in your card's form showed intent themselves,
- meeting notes — mentions of demos, budgets, timelines or follow-ups increase the score.
Intent is an estimate, not a fact. It prioritises your lead queue — the final call is always the salesperson's.
#Where you see the score
- Leads list — the Intent column with a colored chip (High in blue, Medium in amber, Low in gray). The team works top-down from the warmest.
- Lead detail — the Intent row in the Swopi AI card, e.g.
High · 92, together with seniority.
#When the score is calculated
On every run of AI enrichment — automatically when an unenriched lead is opened, or via Try again. After adding meeting notes it pays off to re-run enrichment — the score recalculates with the new context.
#Availability
Intent scoring is part of the Teams plan (same as company insights from enrichment).