Swopi AI scores every enriched lead with a buying-intent score of 0–100 and a High / Medium / Low level. The goal is simple: your team always knows who to call first.
#What the score is based on
The AI evaluates the lead's available context:
- seniority, a C-Level or VP weighs more than a specialist,
- company fit, industry and company size,
- capture source, a lead who filled in your card's form showed intent themselves,
- meeting notes, mentions of demos, budgets, timelines or follow-ups increase the score.
Intent is an estimate, not a fact. It prioritises your lead queue, the final call is always the salesperson's.
#Where you see the score
- Leads list, the Intent column with a colored chip (High in blue, Medium in amber, Low in gray). The team works top-down from the warmest.
- Lead detail, the Intent row in the Swopi AI card, e.g.
High · 92, together with seniority.
#When the score is calculated
On every run of AI enrichment, automatically when an unenriched lead is opened, or via Try again. After adding meeting notes it pays off to re-run enrichment, the score recalculates with the new context.
#Availability
Intent scoring is part of the Teams plan (same as company insights from enrichment).